Seventeen05 – The Handcrafted Tales

Its not an everyday luck to come across wonderful people like Roxan Irani and Mehernosh Captain, for whom their brand is the story they live and breathe in! Our meeting with these extremely talented delightful people couldn’t stop us from being super duper excited for what we wanted to write this time! 🙂

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Today, I am happy to write this blog in collaboration with Seventeen05, a designer brand whose new ideas, stories and designs are told through wood blocks, colours and fine fabrics.

Every outfit in itself is a storyteller! Kudos to the sweetest person and an amazing designer Roxan Irani, whose efforts start right from drawing the designs on paper to getting them carved out on the wood blocks and then crafting them on the lightest and the most comfortable cloth materials. With a little help from colours and pigments, the clothes play out a hand-pressed dance which then become a story telling piece.

This festive season my sister is planning to wear something different than the usual and conventional outfits! For her there was no better place than Seventeen05 to understand the blend of traditional techniques with contemporary silhouettes.

Lookbook for Seventeen05


A collar top and ankle length palazzo pants! My sis loved the way she could pair up a well cut and structured top with such comfy palazzo pants and turn it into a stunning attire for an evening occasion.

(A hint for all those sisters who want to ask for something chic and “hatke” this Rakhi, Diwali or Eid! 😉 )


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What can be a better way of wearing that attractive long knee length top to a festive occasion. Be it the evening functions during festivals or a dinner gathering, one cannot miss this striking attire among the others!


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A workplace can get dull at times! But when its the festive season, why not add some eye-catching moments for yourself during the day! 😀


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Seventeen05 ‘s handcrafted outfits are a win over the monotonous range of attires for this festive season and there are a lot of options – tops, dresses and bottoms! Trust me each of them is super-stunning and you should check it out for yourself! 🙂

Ladies!!!! This festive seasonSeventeen05 it is! 😉 ❤


Website –

Also available in stores

ATOSA (Bandra, Mumbai), Creo (Malabar hill, Mumbai), SOBO (Huges Road, Mumbai), Curious Village (Ludhiana), Affaire (Pune), Isadore (Chennai), Sasya (Kolkata)

Online Option at Creo and

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